FitFlop Welcomes Song Hye Kyo

PRODUCT INFORMATION

FitFlop's next-generation athleisure sandals elevate sporty style with chunky soles, clean lines, and wide supportive straps. Crafted from premium leather (including toe-post straps) with soft cushioning. Contrast stitching and graphic accents on the outsole add visual interest. FitFlop's wide Microwobbleboard™ midsole delivers ultimate comfort. The grooved sole ensures grip, making these sandals suitable for light trail walking, urban strolls, traveling, or gym visits. Lightweight. Effortless. Modern.

• Ergonomic Design: Optimizes body alignment, natural movement, and energy efficiency.
• Microwobbleboard™ Midsole: Distributes pressure with triple-density cushioning for three-phase walking comfort (firm heel/soft center/moderate toe).
• Natural Arch Support.
• Fit: Wide width.
• Grip Level: 2 – Suitable for light trails or gentle walks.
• Water-Resistant Upper Lining: 12% spandex/88% recycled nylon.
• APMA-Certified: Recognized by the American Podiatric Medical Association for promoting foot health.*
• Product Code: IM5-B60

*American Podiatric Medical Association

FITFLOP x SONG HYE KYO COLLECTION

FitFlop, the world-renowned footwear brand known for its optimized ergonomic designs, proudly announces Korean actress Song Hye Kyo as its brand ambassador in Asia.

Gianni Georgiades, CEO of FitFlop, shared: "We are thrilled to have Song Hye Kyo join FitFlop as the brand ambassador for Asia. She is a household name in Korea and one of the most iconic Hallyu stars in the region."

During a photoshoot in Seoul, Song Hye Kyo personally selected her favorite FitFlop styles, including sandals, sneakers, Mary Janes, mules, and loafers. Each item showcases her refined and standout taste, beautifully captured in this collaboration's stunning visuals.

Sophisticated and Contemporary

Speaking about the brand, Song Hye Kyo said: "The moment I tried on my first pair, I was amazed by the incredible comfort and support they provided. I truly appreciate the perfect balance between cushioning and stability in FitFlop's designs. These shoes remain extremely comfortable even after hours of wear."

In the campaign images, she is seen wearing FitFlop's next-generation SurFF sandals, blending modern sophisticated aesthetics with FitFlop's optimized original Microwobbleboard™ technology.

With exceptional shock absorption and professional ergonomic design, these sandals deliver the feel of high-performance athletic footwear.