𝐅𝐢𝐭𝐅𝐥𝐨𝐩 𝐖𝐞𝐥𝐜𝐨𝐦𝐞𝐬 𝐒𝐨𝐧𝐠 𝐇𝐲𝐞 𝐊𝐲𝐨

𝐏𝐑𝐎𝐃𝐔𝐂𝐓 𝐈𝐍𝐅𝐎𝐑𝐌𝐀𝐓𝐈𝐎𝐍

FitFlop's 𝐅-𝐋𝐮𝐦𝐚 embodies a modern and elegant style. The loafer-inspired upper features intelligent design atop a lightweight wedge sole with a 'cut-out' heel. Crafted from premium soft leather with standout contrasting stitching. Design highlights include a slightly square toe, moccasin-style stitching, and a welted edge around the sole. Featuring FitFlop's demi-wedge Microwobbleboard™ midsole for all-day comfort and an added height boost. Perfectly pairs with everything from jeans to office wear, making it your go-to chunky loafer.

• Sizing: Please note, this loafer has a ‘narrow’ fit and may feel slimmer than other FitFlop styles featuring the Microwobbleboard midsole.
• Ergonomic Design: Optimizes body alignment, natural movement, and energy efficiency.
• Microwobbleboard™ Midsole: Distributes pressure with triple-density cushioning for three-step comfort (firm heel/soft center/moderate toe).
• Natural Arch Support.
• Slim Profile.
• Grip Level: 2 – Suitable for light trails or casual pathways.
• Lining Composition: 15% spandex/85% recycled PET polyester from plastic bottles.
• Stitching Color: Soft Blush.
• APMA-Certified: Recognized by the American Podiatric Medical Association for promoting foot health.*
• Product Code: IM9-C01

*American Podiatric Medical Association

𝐅𝐈𝐓𝐅𝐋𝐎𝐏 𝐱 𝐒𝐎𝐍𝐆 𝐇𝐘𝐄 𝐊𝐘𝐎 𝐂𝐎𝐋𝐋𝐄𝐂𝐓𝐈𝐎𝐍

FitFlop, a world-leading footwear brand known for its ergonomic designs, proudly announces Korean actress Song Hye Kyo as its brand ambassador in Asia.

Gianni Georgiades, CEO of FitFlop, stated: "We are thrilled to have Song Hye Kyo join FitFlop as the brand ambassador for Asia. She is a household name in Korea and one of the most iconic Hallyu stars in the region."

During the photoshoot in Seoul, Song Hye Kyo personally selected her favorite FitFlop styles, including sandals, sneakers, Mary Janes, mules, and loafers. Each item reflects a sophisticated and standout style showcased in the stunning campaign imagery.

𝐒𝐨𝐩𝐡𝐢𝐬𝐭𝐢𝐜𝐚𝐭𝐞𝐝 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐦𝐩𝐨𝐫𝐚𝐫𝐲

Speaking about the brand, Song Hye Kyo shared: "The moment I tried on my first pair, I was amazed by the comfort and support they offered. I love the perfect balance between cushioning and stability in FitFlop's designs. These shoes remain comfortable even after hours of wear."

In the campaign images, she is seen wearing FitFlop's next-generation 𝐒𝐮𝐫𝐅𝐅 sandals, blending contemporary elegance with FitFlop's optimized original Microwobbleboard™ technology.

With outstanding shock absorption and expertly crafted ergonomic design, these sandals offer a sensation akin to wearing high-performance sneakers.