FitFlop welcomes Song Hye Kyo

PRODUCT INFORMATION

The F-Luma offers a modern loafer silhouette with an elegant look. Designed with a premium box leather upper and a lightweight wedge sole. Featuring a slightly squared toe, moccasin stitching and ribbed sole details, this loafer features a brushed metal buckle. Equipped with a Microwobbleboard™ demi-wedge sole for all-day comfort and a little extra height.

Highlights:

- Premium Box Leather: Soft and durable, although it may be a little stiff when new.

- Microwobbleboard™ Midsole: Triple-layer cushioning for pressure relief and natural support.

- Natural Curve Support: Helps optimize body movement and balance.

- Anti-Slip Rubber Sole: Good response on roads and light trails.

- Note: The F-Luma Loafer has a 'slim' design so it may feel narrower than other styles. If you have wide feet, consider going up a size for more comfort.

- Product code: HY3-001

FITFLOP x SONG HYE KYO COLLECTION INFORMATION

FitFlop, the world's leading footwear brand with optimal ergonomic design, is pleased to announce famous Korean actress, Song Hye Kyo, as its brand ambassador in Asia.

“We are thrilled to have Song Hye Kyo join FitFlop as our brand ambassador for Asia. She is a household name in Korea and one of the region’s biggest Hallyu stars,” said Gianni Georgiades, CEO of FitFlop.

During the photoshoot in Seoul, Song Hye Kyo handpicked her favorite FitFlop styles, including slippers, sandals, sneakers, Mary-Janes, mules, and loafers. All of them exude sophisticated style and stand out in the stunning images of this collaboration.

Luxurious and contemporary

When talking about the brand, Song Hye Kyo shared: “The moment I put on the first pair of shoes, I was amazed by the great comfort and support they provided. I really like the perfect balance between comfort and stability of FitFlop. These shoes are still very comfortable even after many hours of use.”

In the image, she is wearing FitFlop's new generation of sporty SurFFs, which combine sophisticated modern style with FitFlop's optimized original MicrowobbleboardTM technology.

With superior injury reduction and professional ergonomic design, these sandals feel like professional sports shoes.