FitFlop Welcomes Song Hye Kyo

PRODUCT INFORMATION
FitFlop's next-generation slip-on shoes combine modern style with unparalleled underfoot comfort. Featuring a chunky sole and a sleek, single-piece leather upper with a strap, this model is adorned with an oversized metal buckle and double contrasting stitching, offering a simple yet striking detail. The curved edges ensure effortless movement, while the leather lining and trim add a touch of luxury. Equipped with FitFlop’s lightweight Microwobbleboard™ midsole in a clean design, these mules are perfect for everyday wear, anywhere.

• Ergonomic Design: Optimizes body alignment, natural movement, and energy efficiency.
• Microwobbleboard™ Midsole: Distributes pressure with triple-density cushioning for three-phase walking comfort (firm heel/soft center/moderate toe).
• Natural Arch Support.
• Fit: Medium to wide width.
• Grip Level: 2 – Suitable for light trails or casual pathways.
• Buckle (Decorative): Made of 100% recycled zinc.
• APMA-Certified: Recognized by the American Podiatric Medical Association for promoting foot health.*
• Product Code: IM8-C01

*American Podiatric Medical Association

FITFLOP x SONG HYE KYO COLLECTION

FitFlop, the world-renowned footwear brand known for its optimized ergonomic designs, proudly announces Korean actress Song Hye Kyo as its brand ambassador in Asia.
Gianni Georgiades, CEO of FitFlop, shared: "We are thrilled to have Song Hye Kyo join FitFlop as the brand ambassador for Asia. She is a household name in Korea and one of the most iconic Hallyu stars in the region."
During a photoshoot in Seoul, Song Hye Kyo personally selected her favorite FitFlop styles, including sandals, sneakers, Mary Janes, mules, and loafers. Each item showcases her sophisticated and unique taste, beautifully captured in this collaboration's stunning imagery.

Sophisticated and Contemporary

Speaking about the brand, Song Hye Kyo said: "The moment I tried on my first pair, I was amazed by the incredible comfort and support they provided. I truly appreciate the perfect balance between cushioning and stability in FitFlop's designs. These shoes remain extremely comfortable even after hours of wear."
In the campaign visuals, she is seen wearing FitFlop's next-generation SurFF sandals, blending sophisticated modern aesthetics with FitFlop's optimized original Microwobbleboard™ technology.
With exceptional shock absorption and professional ergonomic design, these sandals deliver the feel of high-performance athletic footwear.